The Vision Originates in the Mind

I create these logos for the companies by first going through an extensive research phase, where I figure out everything I can about the business, from the businesses mission, field of business and reason they got into this type of business. I then speak in greater detail to understand the vision for their business furthermore we find about The logo design, colors and visual identity as well as the language the company will use. Then I figure out who are their ideal clients and create a bio of this client.

Once the information is gathered I go into the sketching phase. Here I create a plethora of different sketches and then begins a process of elimination where the designs the client does not connect with are removed until the best design is left. Once the design is done we create a roll out strategy that will speak specifically to the company’s ideal client.

These cover arts were a collaboration between the musical artists and myself. The method I use to create these designs is as follows I speak with the artist and get a complete understanding of their vision, I then sit down with the music and listen to the beat, lyrics and content of the album. Once the music had been listened too and the information has been gathered I brainstorm and write different ideas for the cover. In conclusion I go through several phases prior to designing. My goal is to create a masterpiece that complements the musical artistry.